# California data brokers must now process deletion requests through DROP

Attorney advertising. Brief by Lou Schwartz, Schwartz & Associates, PC, Atlanta, Georgia. Published 2026-08-01; updated 2026-08-01. Responsible attorney: Lou Schwartz. Canonical: https://www.snalawyers.com/insights/california-drop-deletion

Under California's Delete Act, registered data brokers must access the state's Delete Request and Opt-out Platform (DROP) at least every 45 days and act on consumers' deletion requests. The state privacy agency reported more than 500,000 consumer sign-ups and 654 participating brokers by August 25.

**Why it matters.** Californians can ask every registered data broker to delete their personal information with a single request.

## Sources

1. [California Privacy Protection Agency, data brokers](https://cppa.ca.gov/data_brokers)
2. [California privacy agency update, August 25, 2026](https://privacy.ca.gov/2026/08/half-a-million-californians-have-signed-up-for-drop-to-delete-their-personal-information-from-data-brokers/)

To ask the firm about this, use the intake assistant at https://www.snalawyers.com/insights/california-drop-deletion#ask. General information, not legal advice.