# FTC settles first-of-kind Franchise Rule case against a franchise sales organization

Attorney advertising. Brief by Lou Schwartz, Schwartz & Associates, PC, Atlanta, Georgia. Published 2026-10-05; updated 2026-10-05. Responsible attorney: Lou Schwartz. Canonical: https://www.snalawyers.com/insights/ftc-settles-first-of-kind-franchise-rule-case-against-a-franchise-sale

The Federal Trade Commission announced on October 5, 2026 that Premier Franchising Group, the franchisor of Premier Martial Arts, and its former franchise sales organization, Franchise Fastlane, will pay $1.85 million to settle charges that they deceived buyers of the Premier Martial Arts franchise and violated the Franchise Rule. The agency said this is the first time it has pursued an enforcement action against a third-party franchise sales organization for an alleged violation of the Franchise Rule. Under the proposed settlement, certain franchisees will be offered the right to cancel their franchise agreements without penalty, and the FTC said the $1.85 million recovered is intended for consumers injured by the companies' conduct. The proposed settlements must still be finalized.

**Why it matters.** The first-of-its-kind theory of liability against a third-party franchise seller could inform parallel private claims by franchisees against sales intermediaries in other deceptive-franchise-marketing disputes.

## Sources

1. [Stipulated Order, FTC v. PFG (ftc.gov)](https://www.ftc.gov/system/files/ftc_gov/pdf/StipulatedOrder-PFG.pdf)
2. [Settlement coverage (Martial Arts Professional)](https://www.martialartsprofessional.com/premier-martial-arts-ftc-settlement-franchise-rule/)
3. [IFA statement on FTC settlement](http://www.franchise.org/2026/10/ifa-statement-on-ftc-settlement-with-premier-franchising-group-and-franchise-fastlane/)

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