# FTC and states sue Hims & Hers over health data sharing

Attorney advertising. Brief by Lou Schwartz, Schwartz & Associates, PC, Atlanta, Georgia. Published 2026-07-29; updated 2026-07-29. Responsible attorney: Lou Schwartz. Canonical: https://www.snalawyers.com/insights/ftc-v-hims-hers

The FTC, joined by Utah and by California through the Los Angeles County Counsel, sued telehealth company Hims & Hers in the Northern District of California. The complaint alleges the company promised privacy while sharing information about consumers' medical conditions with advertising platforms through customer lists and tracking tools, and misled consumers about billing and cancellation. The allegations have not been proven.

**Why it matters.** Regulators are applying consumer protection law to the kind of health-data tracking at issue in many private pixel-tracking suits.

## Sources

1. [FTC press release](https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-states-act-against-hims-hers-deceptive-unlawful-privacy-practices)

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