Attorney advertisingBriefConsumer & Data Privacy
California data brokers must now process deletion requests through DROP
Responsible attorney: Lou Schwartz, Schwartz & Associates, PC, Atlanta, Georgia. intake@snalawyers.com
Under California's Delete Act, registered data brokers must access the state's Delete Request and Opt-out Platform (DROP) at least every 45 days and act on consumers' deletion requests. The state privacy agency reported more than 500,000 consumer sign-ups and 654 participating brokers by August 25.
Why it matters. Californians can ask every registered data broker to delete their personal information with a single request.
Sources
- California Privacy Protection Agency, data brokers
- California privacy agency update, August 25, 2026
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